Boost brand identity with custom printed swing tags that include your logo and key product information. You can also use them to highlight special offers or promotions to increase your customer base.
Hang tag printing balances the need to communicate tangible instruction and information with a design that inspires and adds value to your products. Find out how to create a top-quality swing tag that delivers on both fronts.
Swing tags are an excellent way to convey key product information to the customer. They can help make your garment stand out from the competition when shopper’s are making their purchasing decision and can help build brand loyalty in a similar fashion as a branded hang tag can.
Swing tag printing is a fast and cost effective process that can be done in-house, if your company produces enough of them. The best thermal printers for swing tags have a high printing speed and can produce very small text accurately. They also have a slew capability that allows them to skip over non-printed areas of the substrate, greatly increasing printing efficiency.
When it comes to the content of a good swing tag, a lot depends on your audience. Some customers might want a simple message that tells them what the garment is made of, while others may prefer to see a detailed product description or photos. It is important to understand what your audience wants before designing your swing tag.
The original purpose of a swing tag is to impart information about the garment to the shopper, such as size, wash care instructions or price. However, it is also a great opportunity to speak directly to your consumer and encourage them to buy your products.
This can be done by promoting special offers, coupons or other incentives. Other ways to attract attention are by displaying the name of the brand, a logo or both, and contact information. You can even display a QR code on your tag to take the shopper directly to a mobile website or social media page. These kinds of tags are ideal for attracting the attention of shoppers who are looking to make an impulse purchase.
Finding The Right Swing Tags
Whether you’re a brand new clothing label or a seasoned fashionista, it’s important to make your swing tags stand out. Not only does this help you get noticed, but it also reflects on the quality of your product.
Swing tags can be a great way to communicate important product information and care instructions to your customers. They can also help you promote upcoming collections and special offers. With the right printing technique, you can even add a personal touch to your products.
One of the most effective ways to do this is to use a lamination technique. This process uses heat to create a bubble-like effect that gives your swing tag an elegant, high-end look. It’s also available in a wide range of colours and finishes, so you can choose the one that best fits your brand aesthetic.
Another way to make your swing tags stand out is by using different printing techniques. Embossing, for example, is a popular option that creates an image or text with raised ink. This technique can be used on paper, cardboard, or textiles, and it’s a great choice for creating a premium, sophisticated look.
With the right swing tag design, you can increase your sales and build a loyal customer base. A well-designed hang tag can convey your brand’s values, add credibility to your product, and make a lasting impression on your buyers. Incorporate essential product information, standard pricing, and sizing details to give your customers all the information they need before purchasing your product. You can also include a unique story and pictures to make your product stand out from the competition. This will build a strong connection between your customer and your brand and will keep them coming back for more.
Features Of Good Swing Tags
A good swing tag can convey a lot of information to the consumer, especially if it includes a logo, website address or other relevant information. It can also help to boost brand recognition with a stylish and attractive design that can grab the attention of browsing shoppers.
They are also a great opportunity to promote any unique features of your product. Whether it is environmentally-friendly, ethically-sourced ingredients or cruelty-free production processes, swing tags are a good way to get these facts across to your customers. This can be particularly helpful when competing against similar products that may be on the same shelf as yours.
Swing tags can also be a useful tool for showing a product’s aftercare instructions and any legally required conformity logos, such as the CE mark in Europe. They can also contain other key information, such as the fabric content and sizing of a garment. For clothing brands, they can even be used to highlight special features of a particular garment, such as being cold-resistant or having a thicker lining.
When it comes to printing a large number of swing tags, a high-quality printer is essential. This will ensure that the print quality is consistent and that the details are clear. It should also be capable of handling a wide range of materials, from thin paper to cardboard and plastic. In addition, it should be able to print at high speeds, as the production of swing tags often involves printing a lot of them at once.
Having a swing tag printer in-house can be a major advantage for any brand. It can save on the cost of outsourced printers and improve the amount of flexibility you have when it comes to designing your own tags. Most modern industrial printers can print a huge variety of shapes, sizes and designs, making it possible to produce almost any type of tag that you might need.
Purposes Of Swing Tags
As a marketing tool, swing tags help to communicate the attributes and values of a brand. They are also an opportunity to stand out from competitors and reassure buyers that they have bought quality clothing. Swing tags can also include contact details for customers and retailers, as well as any other relevant information such as washing instructions or the quality of fabric used in the garment.
Swing tag print designs are usually based around the amount of information required, or with the size of the garment in mind. This means that a good design can often be made using an efficient layout and printing technique, so as to reduce the overall cost of production. As a result, this type of printing can be very cost-effective for many different types of businesses.
In addition to a sizing guide and standard pricing, a good swing tag can reinforce the value of the product by highlighting a unique selling point or showing the product has won an award or approval stamp. It is one of the most common things that shoppers read when they are making their purchase decision, so an interesting or useful swing ticket can help to influence their choice.
Unlike a product brochure, a swing tag is directly in front of the customer, so it can be much easier to explain the benefits and features of a product. In fact, it is so convenient to use that it can be more effective than a product brochure, which could be lost in translation when read on the shop floor. It is also much cheaper than traditional thank you cards, so it can be a great way to express appreciation to customers.
Top Of Swing Tags
As the name suggests, these little tags can really do a lot of work for your brand. They provide key information to consumers, can help to build your brand image and even offer up opportunities for brands to promote special offers, QR codes and web links. These hang tag features are a great way to get your brand noticed by new customers, as well as letting existing ones know that you’re still working hard to bring them the products they love.
As such, it’s no surprise that a good swing tag is an essential tool for your brand. From customisable artwork, to different paper stocks and finishing techniques, there’s a lot that can be done to create the perfect swing tag for your business.
Some of the most innovative designs include gold and silver foil stamping to add a touch of luxury, while heat raised ink is another technique that’s often overlooked. Using specialist ink with metal particles, this printing method gives you a unique textured effect. It’s also ideal for creating a personalised touch, as it can be written on by hand.
Uncoated paper is a popular choice for swing tags, as it’s easy to write on and surprisingly durable. It’s also a green option, as it uses less energy in production than silk or glossy finishes. You can also get recycled swing tags, which are eco-friendly and cost effective, and they’re available in a range of paper weights from 160gsm to 250gsm.
If you want to step it up a notch, try embossing your swing tag for an eye-catching finish. This involves raising the text and images by pressing them into the surface of the paper. It’s a great way to make your swing tags Manchester stand out from the competition, and you can use it for clothing, crockery, furniture or other bespoke goods.